SAFe Lean Business Case

Pet population 6.8 million and growing.

Median value housing $381K

Median household income >$80K, Median Family income $103K. 60% of households with income >$80k per annum have pets.

Approximately 90% of residents have health insurance.

Ranks 10th in pet ownership nationwide.

62% of residents own their home; approximately 2.5 million.

29% of population own a dog, and 40% of population own a cat.

29% of 2.5 million households = approx. 725,000 dog owners.

40% of 2.5 million households = approx. 1,500,000 cat owners; most in U.S. (3)

Total = 2,225,000 million dogs and cats.

If just 25% of 2.225 million dogs & cats subscribed to Pet Lemonade at $10/month potential income of $5.6 million annually.

Massachusetts is already a member of the current business, extending Pet Insurance is good business for our current customers.

Develop an online digital product that would help the customer find Pet Services in the Commonwealth of Massachusetts.

New digital product would provide listings of Pet Services based upon the customer’s address; similar to Health Care “Provider Finder” products.

NAICS 812910 includes Grooming, Boarding, Training, and Pet Setting.

From 2007 ending 2017, sales of pet care services, doubled, to a total of $5.8 billion, according to the latest Economic Census statistics

111% increase in pet care employees; growing business itself.

Just like with current human medical incentives, keep pets out of “urgent care”, and vet hospitals as much as possible to keep expenses low.

Leverage current AI platform, can develop new digital product as a Pet Services finder that would provide customers with list of providers.

In addition to “Annual Routine Care”, Pet Services will provide services not offered by a Vet. This will give us a “Healthy” and “Happy” pet.

If expected results (+20%) in services occur during this pilot, then expand into Connecticut, New Hampshire, Rhode Island and nationwide there after.